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Why Do I Need Video and/or Audio On My Website?
by: Shane Kukec
Bottom Line: If your website and emails are silent, you're
leaving money on the table! Its that simple.
More and more online marketers and business owners are seeing the
light and recognizing the tremendous benefits of incorporating
multimedia into their online marketing strategy. It's a proven
fact that multimedia more easily and effectively captivates your
audience and grab's the attention of your prospects, visitors,
subscribers and customers. Time and time again research has shown
that using multimedia in the form of video and/or audio
advertisements increases conversation rates, buy rates as well as
subscription rates for a product or service.
If studies consistently show the advantage of incorporating
multimedia into your online marketing campaign, then those who
have not yet added multimedia to their advertising need to
seriously rethink and reinvent their marketing strategy.
"As traditional banner ads continue to decline in their
effectiveness...leading companies..[will turn] to streaming media
to juice up their online advertising. These initial trials are
just the beginning of what industry experts believe will be a
huge market...Streaming media has a 70% response rate for
content, a 60% response rate for advertising information, and a
49% "buy" rate for online merchandise. (Source: Hostcentric
Streaming Media: Industry Outlook)."
When you look at the above statistics put together by leading
authorities, can you really afford not to jump at the chance to
use Multimedia as an advertising strategy?
Look at it this way, without Video and/or Audio your site appears
static to the visitor and after seeing hundreds of these types of
sites, your customer becomes desensitized which is why sales
conversion rates have systematically dropped over the last couple
of years all over the Internet.
Savvy Internet Marketers know this and have already seen the
light. You'll notice that many of these “Gurus” are lending voice
to their sales copy in an effort to increase their conversion
rate and many have incorporated video into their marketing. In
essence, they are re-inventing themselves, recognizing the
tremendous power and benefits inherent in multimedia and using it
to captivate their intended audience and to convert prospects
into subscribers and customers.
Think about it...you can convince your prospect to buy your
product or service or subscribe to your ezine or newsletter much
more easily with a 3 minute video as opposed to a long winded
sales page that doesn't convey your passion for your product,
service or publication. The human voice has the power to
influence, motivate, and persuade prospects to take action with
much less resistence and reluctance.
These days there are scams all over the Internet and as a result
people are very skeptical of many sites and ultimately the
"online" business owners behind these websites. By using
multimedia in the form of video and audio messages, you leave
visitors with the impression that you are a “real” business and
someone they CAN trust.
By using multimedia, you can also communicate better with people,
specifically prospective customers, allowing you to get your
point across much easier which all leads to one end result- MORE
SALES!
There are many others benefits to speak of which include the
following:
1. Explain selling-points much more easily and clearly to
captivate your potential buyer.
2. Describe your product or service and the benefits of using it
clearly and concisely.
3. Video and Audio conveys PROFESSIONALISM and most importantly
it provides you with something that is essential in any business-
CREDIBILITY. With credibility, you can sell more of your product
or service, build that sacred opt-in list much more quickly and
convince visitors to click on a link to an affiliate program you
are advertising.
Therefore, as an increasing number of online business owners and
marketers recognize the competitive advantages of multimedia and
its power as a communication vehicle, multimedia content will
become an integral part of the web experience.
Again, the question asked is "Why do I need Video and Audio on my
Website?"
The simple answer: Multimedia is quickly becoming a necessity to
the sustainability and future of online businesses. Very soon,
all online business owners and marketers without exception will
need to incorporate multimedia into their marketing strategies to
maintain the continued existence of their online presence.
Do advertisers on TV try to sell you their products and services
by using written text?
I rest my case.
Resource Box:
Shane Kukec is a Corporate President, Trainer and Publisher
of a popular newsletter "The Intelligent Marketer" at
http://www.theintelligentmarketer.com where he shows people
how to generate a substantial income using simple and very
powerful marketing strategies. Shane's also the developer
of 2 revolutionary new products guaranteed to help explode
any business quickly and easily: (http://www.jvmining.com)
(http://www.videoaudiogenerator.com). You can reprint this
article for free on your site or newsletter but the entire
article, resource box and live links must remain intact.
This article is free for republishing
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Shane Kukec is a Trainer, Consultant and Publisher of "The
Intelligent Marketer" newsletter where he shows people how to
generate a substantial income using simple and very powerful
Underground marketing strategies.
Shane has quietly spent the last 2 years marketing to small niche
markets both online and offline and has built several very
successful businesses including an online software development
company. He's built these companies using the very same
strategies he talks about in his newsletter and training program.
Shane is the CoFounder and President of New Dawn Solutions Inc, a
multimedia and System's Consulting Company which he's built
exclusively thru JV partnerships with several small companies
specializing in various different areas of software development.
His company specializes in allowing any organization to integrate
a web based video and audio capture solution which will be
integrated into any web site of choice seamlessly.
Using his own JV strategies, he was able to successfully secure
several very profitable contracts with a number of large online
businesses.
Shane also has a very extensive background as a software JV
broker and is currently working with a number of small to medium
size companies showing them how to maximize their ROI by
incorporating Joint Ventures strategies and techniques as part of
their business.
Prior to starting his online businesses, Shane also spent 4 years
as Project Manager and Senior Technical Consultant leading the
development and implementation of medium to large scale Web Based
Solutions for large to medium size companies as well as 8 years
as a software designer. |
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