|
RETURN TO SEO ARTICLES INDEX
Killer Flow SEO Library
1000 Free Articles
Link to this page
<a href="http://www.killerflow.com/articles/index.html">Killer Flow SEO Library
<br />
1000 Free Articles
</a> |
|
The Search engine optimization secret that everybody ignores
by: David Callan
The search engine motivation
This stiff competition between search engines is focused on the
customer, that is the person who uses search engines to find
information online. The preferred search engine and therefore the
top one will always be the one that most satisfies the needs of that
customer.
So whatever changes search engines make they will always be focused
on improving the search engine experience for surfers. It is not too
difficult to figure out what those who use search engines want, or
even more important, what they do not want. Anybody using a search
engine wants to be able to find what they are looking for quickly.
Most will be looking for the most detailed quality content on the
subject or information that they seek.
This simply means that any website that places its' focus on the end consumer using search engines, rather than on the search engines
themselves is guaranteed to retain their high ranking whatever
changes search engines keep on making.
Can you dare assume that search engines do not exist?
So the most effective way to ensure that a website owner focuses on
the surfers is for them to direct their focus on them, just like
search engines are. It would help tremendously for them to start
operating as if search engines did not exist and fully concentrate
on ensuring that their sites have quality detailed content.
The dangers and harmful effects of webmasters focusing on search
engines are very evident. We have sites that use keywords so heavily
that it affects the quality of writing on their sites. Some sites
have even done worse, leaving their quality content intact but
creating keywords that are hidden to the human eye but visible to
search engines.
In fact there are a whole lot of schemes on the net created to fool
search engines, which have no regard for the surfer or what
information they are looking for. For instance there is plenty of
software on sale online whose promoters bluntly state is designed to
fool search engines.
These are the sort of schemes that are causing so many constant
changes in the rules of leading search engines as they seek for ways
to combat any tricks that would favor undeserving sites in their
rankings.
Content will always be king
What all this means is that content remains the most important
search engine optimization tool. Just take a closer look at all the
leading google websites and try and trace a common thread running
through them all. You will quickly discover that the quality of
writing and content in these sites is extremely high.
This means that any webmaster that makes an effort to provide
quality, relevant and detailed content on their site with the
experience of the surfer as their central focus will be using an
extremely powerful search engine optimization tool.
If your content is good, then you can post it at other websites
complete with a detailed resource box that directs targeted traffic to your
website. Quality articles will usually end up being re-posted all
over the net in an endless viral effect that will create quality
links back to your site. Search engines still rank websites based on
the links from other sites leading to it so quality content has a
double advantage.
You will of course need to do a thorough job of posting your
articles to various article directories, ezine publishers and
announcement lists.
Article by David Callan. David is an Internet Marketing Professional
and webmaster of http://www.akamarketing.com. Visit his site for
articles on Internet Marketing and Search Engine Optimisation.
This article is free for republishing
|
David Callan. David is an Internet Marketing Professional and webmaster of http://www.akamarketing.com.
Visit his site at http://www.akamarketing.com for articles on Internet Marketing and Search Engine Optimisation.
|
Return To SEO Articles Index
|
