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7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank
by: Mike Makler

My Grandfather ran a small Grocery Store and when you would

ask him a Question about his Business he would laugh and

Reply does Macy's Tell Gimbel's.  (At the Time Gimbel's was

a major Competitor of Macy's in the New York Department

Store Market.)  Well if they if Macy's were on the Internet

back then they would be telling Gimbel's a lot.  Gimbel's

of course would need to know how which steps to take and

what tool's to use to spy on Macy's.



All Examples are based on the search term

'buckwheat pillows' I do not
sell 'buckwheat pillows',

but I did recently order some online recently.





1 - Who is Number 1 for Your Best
Keyword.

Go to Yahoo, MSN and Google
Type in "buckwheat pillows"

see who your Top competitors are.  You may want to look at

the top 5 or 10 for Yahoo, MSN and
Google. Do they overlap,

Is someone number 1 in all 3 Searches or are they different. 

Who Appears most often in the Top 3, the Top 5, the Top 10.

Now Pick one of your Top competitors and see what else you

can learn from them.  Let's use href="http://www.l-oma.com/">http://www.l-oma.com/ for

this example.



2 - What Keywords is
http://www.l-oma.com/ and how often.

The Meta Tag Analyzer
tool will tell you which keywords

appear on there page and how often.  Just go to

http://ewguru.com/tagtool
and type in www.l-oma.com and

click submit.  You will get a Report.  The Top of the

Report contains information on the Title,
Description and

Keyword Meta Tags we
will use these later now scroll down

until you see the Report Heading [The
Keywords Found on

Page]



This Heading tells you the Keyword
Density for the Keywords style="font-weight: bold;">
and Keyword Phrases
on this Page. You will notice

the Keyword 'Pillows' appears 3.76%, 'Buckwheat' 3.29% and

'Pillow' 1.88%.  You will also see that 'buckwheat pillows'

appears 2,88%. A Keyword density of about 3% is just about

right for your Target Keyword Phrase. 



Now Scroll up a little you will see the Heading [ style="font-weight: bold;">Keywords style="font-weight: bold;">
found in the IMG Alt tags]
The Alt tag of an image is the

text a user sees when the Image can't be displayed.  In

this case they are not using Alt Tags.  They could improve

slightly by adding Alt Tags to
there Images. Maybe for the

Pillow they could place 'Enjoy this Comfortable Buck

Wheat Pillow'



Scroll up a little more and you will see the Heading

[Keywords found in the Anchor tags] Tells which

Keywords are being used with there Links.  

Keywords in the Anchor can help your ranking. 

Perhaps they could have said 'Order Buckwheat Pillows'

 instead of just 'order'. 



3 - Title Meta Tag

Let's Keep working with the Report from the tagtool. Scroll

up the page a little and you will see [Meta
tags analysis].

and  [Meta tags report for: style="font-weight: bold;">

http://www.l-oma.com/index.htm]

The First Entry under Both these Headings is  Title.  This

is the Title that appears between the title and /title HTML

Tags in the Header.  The Report tells you the actual title

is 'Quality Buckwheat Pillows Handcrafted in Maine by L-OMA'



The 2nd Heading Tells you The Title relevancy to page

content is 89%. Yahoo, Google and MSN
like this to be fairly

accurate. 89% is pretty Good 95% or Higher is Ideal.  See

http://ewguru.com/hbiz/perfectmatch.html
for a Quick Lesson

on how to get that number to 95% or Greater



4 - Description Meta Tag

The Next Entry under [Meta tags
analysis] and [Meta tags style="font-weight: bold;">
report] is
Description. Think of this as a Summary of what

is contained on the Page.  This is also what Google, Yahoo

and MSN Display when your listing Appears.  Ideally the

Description should
match perfectly with what is on the

Page, In this Example this tool won't measure the

Description because it is over 200 Characters  Google, MSN

and Yahoo use between 150 characters in there Listing.



Look over there Description it uses the Keyword Phrase

'Buckwheat pillows' 3 Times.  It uses the Company Name

L-OMA.  Notice too that it uses lot's of word like Neck,

Spine and Sleeping that appear in the Keyword Density

Report.  The Description is Excellent appears to be very

good.



5 - Keywords Meta Tag

Keywords is the 3rd Row in both the [Meta
tags analysis].

[Meta tags report].  You
get to see the actual Keywords

they want to be indexed under and how well this page

Matches.  They got an 84% match which means out of the 19

Keywords they chose only 84% or about 16 Appear on this

Page.  Look at there Keyword List



[buckwheat pillow, loma buckwheat pillow, l-oma, back pain,

pillow, headache, snoring, neck pain, migraine headache,

sleep apnea, tension, muscle pain, stress, buckwheat hull,

Maine] 



You may want to type in some of there Keywords into Yahoo,

MSN and Google and see how they Do.



6 - Link Tool ( target="_blank" href="http://ewguru.com/linktool">http://ewguru.com/linktool)

 to  Find out a Little more about www.l-oma.com.  Go to
the

Link tool and Type in www.l-oma.com and then click.

You will Notice that they have 16 Backwards links from

Google, 312 from Yahoo and 3 from MSN.  Click on 312 under

Yahoo and you get to see who is linking to them. Likewise

click on 16 under google and 3 under MSN to see who they

list as Back Links.  Can you get links from these web sites

too.  (A Similar tool but with some extra information can

be found here http://ewguru.com/uptimebot)

 



7 - What Other Keywords to use

The  Keyword Suggestion Tool is another Source of

Fantastic Information. ( href="http://ewguru.com/kw-suggestion">http://ewguru.com/kw-suggestion
)

Just Type in your Keywords 'buckwheat pillows' and find out

other Keywords you can use.



Go Back through the steps with these new keywords and

see what else you can learn.  You may want to target some

of the Less Popular Keywords first for your own High Page

Rank


style="font-weight: bold;">Mike Makler has been Marketing
Online Since 2001. Subscribe

to Mike's Newsletter here

href="http://www.ewguru.com/hbiz/list-sign-up.html">http://www.ewguru.com/hbiz/list-sign-up.html

or  Mailto:weeklytips@kioskcities.ws



Get some useful Free
Downloads Here:

http://targeted traffic ninja.com



Some more Articles
from Mike:

href="http://weeklytipsandtricks.blogspot.com/">http://weeklytipsandtricks.blogspot.com/



Copyright © 2005-2006 Mike Makler :: all rights reserved.
[You have style="font-weight: bold;">

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